ludwigshafen am rhein germany BASF Hair Care: Back to Basics 1: Rheology Modifiers

At BASF Care Creations we understand the need for formulation expertise. In this video, we will take a trip back to basics and explore the use of Rheology Modifiers in thick styling products. Rheology modifiers are polymers commonly used in hair styling products to provide changes in product texture and thickening. This video will discuss the swelling mechanism of ionic and non-ionic polymers. Although we will discuss the macroscopic behavior of the polymer in the absence and presence of a neutralizer, we will also discuss the behavior of the polymers in the molecular level. The mechanisms will be illustrated by BASF thickening polymers in aqueous solutions. We will then highlight liquid dispersion polymers, or LDPs, ready-made blends of hydrophilic, swellable polymer microparticles; a lipophilic carrier; and an emulsifier. LDPs facilitate the cold-processing of emulsions by taking the “guess-work” out of mixing the correct ratios of emulsifiers, emollients, and thickeners. Similarly to thickening polymers, a sample BASF LDP product will be used to thicken an aqueous solution.
More information on BASF Care Creations hair concepts is available at https://www.carecreations.basf.com/co...

ludwigshafen am rhein germany BASF Hair Care: Back to Basics 1: Rheology Modifiers
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